Page Building Blocks

Every design block, in one place


This page shows each building block you can use to assemble a page, filled with placeholder content so you can see the design. You don't write any of this yourself — you describe what you want in plain English and Claude picks the right blocks. Use this as a menu: find a layout you like, then ask for it by name (the small grey label under each block) with your own copy and images.

01 · Page hero

Page hero (top banner) — HeroBanner

Use this when: almost every page starts with one — a large headline, a short paragraph, and an optional button, with a foreground image.

Your headline goes here

A short supporting sentence or two that sets up the page. Replace this with your own copy.

Primary button

02 · Interior hero

Interior page hero — InteriorHero

Use this when: a section landing page needs a slanted background with an optional floating product image.

Decorative background
Product screenshot

An interior page hero

A slanted background image with an optional floating foreground image. Good for the top of a product or feature page.

Learn more

03 · Image + text

Image + text block — SideBySide

Use this when: explaining a benefit or feature with a supporting image. Claude alternates the image left and right as you stack these down a page (the two below show both directions).

Feature

Image on the left, text on the right

A picture on one side and a heading, paragraph, and button on the other. Replace this body text with your message.

Button

...and the same block, flipped

Setting flipped swaps the image to the other side. Alternating keeps a page visually balanced.

Button

04 · Feature highlight

Feature highlight — SellingPoint

Use this when: calling out a single benefit with an icon, a title, and a short description.

Sample icon

A single highlight

A small block with an icon, a title, and a short description. On its own here; shown in a row of three in the next block.

05 · Card grid

Card grid — CardGrid

Use this when: showing several feature highlights of the same kind together, usually three or four across.

Sample icon

First benefit

A short description of the first benefit goes here.

Sample icon

Second benefit

A short description of the second benefit goes here.

Sample icon

Third benefit

A short description of the third benefit goes here.

06 · Text section

Text section — RichText

Use this when: any prose that doesn't need an image beside it — headings, paragraphs, lists, and links. (Every grey label on this page is itself a RichText block.)

A formatted text section


This block renders formatted text: bold, italic, and links. It can hold paragraphs, headings, and lists, for example:

  • A first list item
  • A second list item
  • A third list item

Set its width to contained (as here) to keep the line length comfortable, or full to span the section.

07 · Bulleted list

Simple bulleted list — MarginsItem

Use this when: a tidy, plain-text bulleted list with an optional heading.

A simple bulleted list

  • First item in the list

  • Second item in the list

  • Third item in the list

08 · Tabs

Tabs — Tabs

Use this when: organizing related content the reader switches between. Tabs on desktop; an accordion on mobile.

Tabbed content

Each tab reveals a different panel of content.

The first tab

Replace this with the content for the first tab. Each tab can have a heading, a paragraph, and a button.

Button

The second tab

Replace this with the content for the second tab.

Button

The third tab

Replace this with the content for the third tab.

Button

09 · FAQ

Frequently asked questions — AccordionList

Use this when: addressing common questions, usually near the bottom of a page. Each question expands to show its answer.

The answer to the first question goes here. Answers can include links and short paragraphs.

The answer to the second question goes here.

The answer to the third question goes here.

10 · Carousel

Image carousel — Carousel

Use this when: rotating through several promo panels, each with an image, title, description, and button.

11 · Blog carousel

Blog post carousel — BlogCarousel

Use this when: featuring a row of recent blog posts with a "view all" link.

From the blog

View all posts

12 · Video

Featured video — FeaturedVideoPlayer

Use this when: a thumbnail should open a video in a pop-up player. Click the thumbnail below to see it.

13 · Awards

Awards strip — AwardsListing

Use this when: showcasing badges or awards with a heading, description, and optional button.

Awards & recognition

Show badges or awards together, with an optional heading and button.

See all awards

An awards strip

  • Sample award badge

    Award one

    A short caption

  • Sample award badge

    Award two

    A short caption

  • Sample award badge

    Award three

    A short caption

14 · List + image

List with side image — BannerContentItemListing

Use this when: a list of short text items needs an image beside it.

15 · Button

Standalone button — CtaButton

Use this when: a single, clear next step on its own ("Get started", "Open an account").

Structural blocks (handled for you)


These blocks don't have a "design" of their own — they're layout and technical helpers Claude reaches for automatically. You normally won't need to ask for them by name.

  • Columns — places two, three, or more blocks side by side in one row. Ask for it as "put these next to each other."
  • Anchor (AnchorTarget) — an invisible bookmark so a link can jump to a spot on the page.
  • Embed (ScriptEmbed) — drops in a third-party embed or tracking snippet exactly as provided.
  • Margins table (MarginTable) — the live, sortable futures-margins table on the pricing pages.
  • Sitemap (Sitemap) — the automatically generated list of every page, used only on the sitemap page.